The Organic Light-Emitting Diodes (OLED) TV is expected to dominate the next-generation TV market and is forecasted to emerge as the new growth engine in TV technology, experts from LG Electronics have said.
LG, in a statement at the weekend, said what distinguishes OLED TV from other TV technologies is that OLED has the ability to turn each individual pixel on or off.
"This makes backlighting unnecessary, which allows for the TV to display perfect black and an infinite contrast. Therefore, OLED TVs can represent crisp, nuanced images even when tiny objects are placed in a dark area. OLED's deep black also serves as the perfect medium for colors to be rendered accurately with more vibrancy.
"Backed by 50 years of experience in the TV business, LG has built a new TV category with its OLED TV and the company is ready to bring future display technologies to current TV consumers as the world's leading OLED TV producer.
"LG has long been a leader in the television market, continuing to raise the bar with its innovative TVs. Since the introduction of the company's first OLED TV, LG has been increasing its commitment to this revolutionary technology with each passing year. Our concerted efforts have fostered substantial market potential for this latest TV format. Globally, this has resulted in a positive impact on the sales of OLED, and we believe the strong potential of the product is creating a positive sentiment among consumers across the world including the Middle East & Africa whilst creating an enhanced and improved viewing experience", said Kevin Cha, President, LG Electronics, Middle East & Africa.